The Star Ledger reports that Scholastic has been marketing video games, lip gloss and other toys under the cover of its ubiquitous in-school book clubs.
The market is huge and the potential for profit is enormous:
The world's largest publisher and distributor of children's books, Scholastic earned nearly $337 million last year from the book clubs... The company estimates that three-quarters of U.S. elementary-school teachers -- and more than 2.2 million children -- participate annually..."
Non-book items for sale through the book clubs have included these fun things:
- M&M's Kart Racing Wii video game
- American Idol event planner
- SpongeBob SquarePants Monopoly computer game
- lip gloss rings
- Nintendo's Baby Pals video game
- Hannah Montana posters
- Spy Master Voice Disguiser
Also, The Star Courier reports:
As part of their new marketing campaign, "The Strength Inside," Nike Sportswear assigned high school teens in New York City, along with those in Philadelphia and Baltimore, with the task of creating a photo journal of what strength means to them...In New York, Nike partnered with the Center for Arts Education (CAE)...
Also, one pair of Nike Jordan True Flight Men's Basketball Shoes costs $140.
Plus, Christopher Walken interprets the 3 Little Pigs:
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